Category: Uncategorized

4 Tips for Increasing AOV (Average Order Value)

Hi guys.  Over the past 1.5 years of running this brand I’ve been able to take the AOV on a $60 product from $63 → $78.  Here are some strategies I used to make this happen. AOV Tip #1: Add more products to your website. A lot of people hype up the concept of “one […]

Email Marketing Epiphany

I wanted to take the time today, July 3rd, to explain some revelations I’ve been having about email marketing. In general, ecom folks have an extreme affinity for Facebook ads (for good reason!). Let’s face it: Facebook ads is sexy.  It also is the fastest way to bring purchase-intent traffic to your ecom store.   “I […]

Scaling 2.0: June 2020 Brand Update

Hi everyone. This is the second update post about my DTC beauty brand. Here’s the first one in case you missed it. Let’s get right into it. Where the brand currently stands Holy Sh!#….. look at those returns…. In the past 30 days, we’ve had to issue $10,000 worth of returns to customers. These returns […]

3 Books That Changed The Way I Think and Live

“What resources did you learn from when you first started?” I am asked this question on a weekly basis. I mean, it makes sense. If you encounter someone who is at the level of success you want to be at, wouldn’t you want to know exactly what they read, watched, and listened to when they […]

4 CBO Structure Ideas You Should Test

In this post, we’re going to be exploring various options we have when organizing Campaign Budget Optimization (CBO) campaigns and ad sets. Everyone swears by their own organizational structure when it comes to CBOs. However, I’m here to tell you that for the most part, any structure will work if your funnel is good enough. […]

Setting the Foundation: May 2020 Brand Update

Hi everyone. This the first of many posts outlining the strategies and struggles of building my DTC beauty brand. For me, this practice will serve as a log of what I was thinking at certain points in my life. For you, these posts will allow you to see into the process of growing a 7-figure […]

My Complete List of SHOPIFY APPS. (People have been asking…)

I’m here again today with a common question I’ve been getting over the past week. You guys REALLY want to know what apps I use to run my Shopify dropshipping and private label stores. For reference my store has done about $145k in revenue (40% profit margin) in the past 30 days. I am going to order […]

Facebook Ads Optimization Blueprint (Complete Guide)

FUNDAMENTALS OF AD ACCOUNT OPTIMIZATION There are 3 overarching pillars to optimizing an ad account. Campaign Level Optimization Ad Set Level Optimization Ad Level Optimization Sound familiar? If you have any experience creating FB Ads in ads manager, the 3 pillars will seem suspiciously familiar to the 3 steps of ad creation. It is true; we are going […]

My Consistent Launch Strategy ($140 budget)

LAUNCH STRATEGY 2020 I’ve launched or help launch 3 stores with strategy in the past few months and they all did at least $5k revenue in the first week. It’s actually pretty simple… because the reason for success really comes down to the data analysis and actions you take…not necessarily what your campaign structure is […]