My Consistent Launch Strategy ($140 budget)

Dave Nash

LAUNCH STRATEGY 2020

I’ve launched or help launch 3 stores with strategy in the past few months and they all did at least $5k revenue in the first week.

It’s actually pretty simple… because the reason for success really comes down to the data analysis and actions you take…not necessarily what your campaign structure is like.

Without further ado…

CAMPAIGN STRUCTURE

1 CBO Prospection Campaign

$140 budget

AD SET STRUCTURE

7 Ad sets

7 Audiences

Ad Set Minimum spend limit of $15/day.

Auto placement

Cost cap 1.5x the profit margin of the product

AD STRUCTURE

1 video (40s+)

1 image (edit with canva)

2 ad copies / angles

Mix and match and create 4 ads per ad set.

DATA ANALYSIS

At the end of day 1:

If you get sales:

If you don’t get sales:

At the end of day 2:

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Comments

  1. Hi Nash!
    I went through all your posts. Simply amazing..
    I had a doubt with testing budget. Is 140$ and 280$ according to your experience with ecom products or is there any formula to it?
    Thanks!

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